??Andrea: Hello, Mr. Johnson. It’s nice to meet you. I appreciate you
meeting with me.
Mr. Johnson: My pleasure. Please have a seat.
Andrea: Thank you.
Mr. Johnson: Ms. Moore, I would like to start by learning more about you.
Would you please tell me about your background?
Andrea: I graduated from Northwestern University with a degree in
advertising. Also, I volunteered at a neighborhood language
center for new immigrants
for two years. These experiences
have equipped me with both marketing knowledge and
communication abilities.
Mr. Johnson: Excellent. Communication is highly valued in this industry.
How would you describe your personality?
Andrea: I would describe myself as motivated, attentive to detail, and
committed to teamwork. I am a collaborator and I can also
work independently.
Mr. Johnson: Good. In this organization, employees must work both in a
team and on their own. You have a degree in advertising.
Why did you choose it as a profession?
Andrea: I find it fascinating when words and images come together to
convey a strong and effective message. For me, it is almost
like a form of art. My view is that it takes a combination of
creativity and branding in order to produce successful ad
campaigns.
安德里亚: 您好,强森先生。很高兴见到您。非常谢谢您拨空与我碰头。
强森先生: 这是我的侥幸。请坐。
安德里亚: 谢谢。
强森先生: 摩尔女士,我想先从多晓得你一点初步。可以请你告诉我你的布景吗?
安德里亚: 我结业于西北大学,具有广告学位。另外,我在邻近效能新移民的言语中心当了两年志工。这些经历让我一起具有了推广常识和交流才能。
强森先生: 太棒了。咱们这一行非常注重交流。你会怎么描绘自个的特性呢?
安德里亚: 我会说自个是一个活泼、注重细节和忠于团队的人。我擅长与人协作,但也能独立作业。
强森先生: 极好。在咱们这个组织里,职工有必要能团队协作也能单个作业。你有广告的学位。那你为啥会选择广告来当自个的专业呢?
安德里亚: 我觉稳当文字和印象联系在一同,传达激烈且有用的信息时,那是件恰当令人神往的事。对我来说,这几乎就像是一种艺术的呈现。我认为必需要联系构思和品牌创建,才干创造出成功的广告宣传。
Unit 2 学术经历 Academic Activities
Mr. Johnson: Can you tell me about your academic background?
Andrea: Yes. I believe my four years in college have equipped me
with the technical know-how and knowledge needed for this
industry. For example, my Decoding Advertisements class
taught me the principles of making a successful ad, and the
Brand Positioning course allowed me to practice building a
brand. Most importantly, I’ve learned how to set and achieve
goals for an ad campaign.
Mr. Johnson: In addition to your academic training, your résumé shows that
you participated in several extracurricular activities. Please tell
me about them.
Andrea: The most inspiring activity I participated in was a Youth
Outreach Program. We visited elementary schools in China
and performed language exchanges. We also organized games
and activities with the students. I gained a lot of experience
in organizing and hosting activities. Moreover, this experience
developed my cross-cultural communication ability. I believe
this is crucial when launching an international campaign.
Mr. Johnson: Very well. You worked at a publishing company as an intern for
a year. Explain how that experience relates to this advertising
job.
Andrea: Working in the advertising industry requires keeping up to
date with current trends. The internship gave me a unique
insight into
events happening worldwide.
强森先生: 你可以告诉我你的学术布景吗?
安德里亚: 好的。我信赖在大学四年的肄业结束后,我现已具有了这个工业所需的科技专业技能和常识。举例来说,在解析广告学这门课中,我学到了制造成功广告的原则;而在品牌定位的这门课中,我也操练过如何树立品牌。最重要的是,我也学会了如何拟定及达到广告宣传的方针。
强森先生: 除了学术练习之外,你的经历上也闪现你早年参加过许多课外活动。请和我共享你的课外活动经历。
安德里亚: 我参加过最启示人心的活动是青年外展效能方案。咱们参访我国的一些大学,并进行言语交流。咱们也和学生一同策划了游戏和活动。我从中获得了许多策划和掌管活动的经历。不只如此,我也经过这个经历来打开我的跨文明交流技巧。我信赖在举办跨国宣传活动时,这会是很重要的才能。
强森先生: 非常好。你曾在出书社当过一年的实习生。请阐明这个经历和咱们的广告职缺有啥相关。
安德里亚: 在广告业作业需要与时下潮流并进。这个实习经历让我对全球发生的作业能有一起且深化的见地。